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Tuesday, October 07, 2008

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Blawg's Blog

Attorney's Weblog Tracks NBC's The Office

Disclaimer: I count myself among the legions of fans of the NBC television show The Office.

Even if you don't watch The Office, however, you can probably appreciate Ford & Harrison attorney Julie Elgar's weblog "that's what she said"  

With tongue firmly in cheek, Ms. Elgar watches each episode of The Office and then tallies up the probable litigation value resulting from the various blunders, gaffes and downright bad behavior displayed by office manager Michael Scott and other employees at the Dunder Mifflin paper company.  

It all makes for some interesting--and entertaining--reading, and I have to applaud Ms. Elgar's law firm for supporting her efforts.   The firm obviously trusts its professionals and encourages fresh ideas and the end results show in the form of a quality weblog that is receiving national recognition.  

Certainly seems to me that this effort is an innovative and inexpensive method of promoting both Ms. Elgar's practice and Ford & Harrison itself.    You can find Ms. Elgar's weblog here: "that's what she said"


Feedback

# re: Attorney's Weblog Tracks NBC's The Office

I think this is terrific. I checked out the weblog right after reading this and I found it to be a very interesting and humorous read. This is a great example of an attorney and law firm distinguishing itself from the competition by finding a unique branding opportunity. Kudos. 10/29/2007 2:58 PM | CLE New York

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