Wednesday, October 03, 2007 1:35 PM
Doug Jasinki wrote a bit at Law Marketing Canada about the use of video on law firm websites yesterday in the post Video is coming to law firm websites.
[His] personal view is that you can expect to see a great deal more use of both video and audio content on law firm websites in the year(s) ahead. 5 key reasons why:
1. Video makes a law firm's core offering - it's people - the centerpiece of the marketing;
2. Video is an excellent tool to help law firms differentiate from their competitors;
3. Video is sticky, meaning that people will stay on your website longer;
4. Video is becoming more prominent both in other professional services and on the Internet generally; and
5. Video is becoming less expensive and easier to produce over time.
To read the rest of Mr. Jasinki's post, and see a recent example of video in use, stop by Video is coming to law firm websites