Monday, February 26, 2007 6:51 AM
A couple of interesting posts to point out for a Monday morning.
Dan Goldstein at Page 1 Solutions offers some commentary on search marketing and lawyers: in his post Stop Thinking Like a Lawyer:
I am constantly amazed by the lawyers I speak with who want to show up for searches that consumers would never even consider typing in. If you are a lawyer, you have to remember that your training and experience put you in a whole different place than your clients. They don't think like you do - and they don't search like you do.
Tom Collins at More Partner Income writes about Case Management Alternatives for the Law Firm:
Last week I had the opportunity to serve on the faculty of a Tennessee Bar session on technology. During the day-long meeting, I served on a panel dealing with case management options. Vendor representatives on the panel included Legal Files, Time Matters™, Amicus®Attorney, and Prolaw®.
Mr. Collins' post is fairly detailed and lays out some of the key benefits of the various products as well as talking about how law firms should approach case management software. He ends his post with the following paragraph, which I thought was right on point and is a piece of the software implementation process that too often gets overlooked:
In many respects, any tool you use for case management is a blank sheet of paper. To successfully implement case management, you have to be committed to training and investing the resources to set up the system to fit your practice areas. You have to continue to invest to keep your system fine-tuned to those needs. It is not something you just take out of the box and start using. What comes out of the box is just the beginning.