Wednesday, September 28, 2005 11:01 AM
Kevin O'Keefe over at
LexBlog offered an
interesting post yesterday on the growth in use of Really Simple Syndication (RSS) by people who don't know what RSS actually is. If true, this represents a very positive development in the growth of the medium. In my mind, the goal should be to make the process of finding and subscribing to an RSS feed as simple as writing and sending an email.
As part of this move towards simplification, there has been talk in the press that the acronym RSS is going to be replaced by something more intuitive. For example, there have rumors that Microsoft will start using the term "web feeds" rather than RSS. Again, if true, I find this to be another positive sign. Big companies with deep pockets investing marketing dollars and funding technology innovations to make the RSS even more simple to understand and utilize, will help push the medium forward to the masses.
As Mr. O'Keefe notes in his post, the "[b]ottom line with technology, people don't care what it is or how it works, they just want to use things that make their lives easier. " I couldn't agree more and I think we are on the right path.