Monday, June 20, 2005 3:31 PM
Kevin O'Keefe over at LexBlog,
notes today that Google's Adword program now allows for "site targeting." What's site targeting? According to Google, "you can select specific content sites where you want your ads to show. [
More on this point]."
I haven't tried out the new system yet, but this is a great development on the path towards giving advertisers more control over ad placement. Beyond Kevin's posting above, you can also get more information, here and here.