Thursday, April 28, 2005 10:54 AM
Jason Calacanis over at Weblogs Inc., notes that he has started to move some of the weblogs his company runs into the new Google Adsense for RSS program. He also offers a screenshot of how it appears.
Link.
Mr. Calacanis continues, suggesting that this advertising option changes how much of a weblog entry that an author will allow to be displayed in a feed reader. As he notes, at present there are some bloggers who do not share their entire posting. A reader has to click through a snippet or headline to visit the blogger's website to read the entire entry. The logic being that the blogger wants to display advertising or offer other services to each visitor and this can only be done by forcing the visitor to come to his/her website/blog.
However, with advertising such as Google Adsense following the weblog content into the feed reader, it may now free up more authors to allow their full entries to be consumed in feed readers without ever visiting the author's website.
Interestingly enough, if this publish-read model gains traction, the metric of website visitor traffic will need to be adjusted to capture daily "reads" of the site's RSS feeds. Especially, if that traffic is used to help set online advertising rates.