Wednesday, April 06, 2005 11:23 AM
According to Dick Costolo, the CEO of
Feedburner, an enhanced RSS/Atom feed post-processing service, the company has just closed "a $7 million second round of financing." As part of it evolving business model, "FeedBurner will provide the opportunity for publishers to monetize their content in syndication, FeedBurner will provide a number of new and fee-based premium publisher services, and FeedBurner will provide bulk feed management services to small, medium, large, and humungous commercial publishers" [
Read entire post].
For more insight into the whys and hows behind this latest round of funding, one of the venture capitalists involved in the deal, offers his view on why he's Hot on Feedburner. Of note, this is the same venture group that has previously invested in other blogosphere companies like NewsGator and Technorati, so the insight is coming from a source which is backing its talk with its money.
As the money continues to flow towards weblogs, feeds and related services, it seems evident that monetizing the content being created is a priority; the question remains as to the best way to accomplish this priority.