Tuesday, February 08, 2005 5:00 AM
Wondering about blawgs? Well,
Larry Bodine of the PM Forum and
Kevin O'Keefe of
lexBlog are offering an webinar on February 17 which may make you wonder no longer. Entitled
Starting a Blog for New Business and Revenue, the webinar session will cover a lot of ground, and i'll crib part of their overview here to give you a taste:
"Attendees to the live Web broadcast "Starting a Blog for New Business and Revenue" will learn:
- What is a professional marketing blog?
- What is the difference between other blogs?
- What is difference from firm Web site?
- How to draw traffic to firm site and partner bios on site
- Relationship with firm site
- What are advantages of blogs over other Internet marketing?
- Compared to articles published on Web site
- Compared to PDFs
- Compared to email alerts & newsletters
- Why blogs perform so well on search engines
- How a firm chooses the first niche area for which to publish a blog
- How a firm marketing department persuades their firm to accept a "beta blog" program
- Firm management
- Working with the IS/IT staff
- Blog protocol
- Quality & Assurance
- Ethics issues
- What content is published to blog
- Where does content come from
- How are content updates distributed from blog
- RSS (real simple syndication)
- Email subscriptions
- Good examples of professional firm and partner marketing blogs
- A live demo of the backend of a blog & publishing content on line
- How blogs are being used for marketing & PR by leading professional firms
- Future of blogs
"
You can get more details and information about the webinar
here.