Wednesday, April 07, 2004 1:28 PM
The National School Boards Association (NSBA), "a nationwide organization representing public school governance," now offers
BoardBuzz, a daily weblog with the stated goal of "delivering every day a fast, sharp, informed read on important issues to school board members and to all public education advocates. BoardBuzz is written by a team from NSBA’s ranks of editors, advocacy professionals, and experts in policy and school law, who know the issues, the players, and the angles. From our perch here in Washington, D.C., we hear stuff. We learn stuff. Which leads us to the next question."
This all makes perfect sense to me. And, to lawyers charged with keeping existing clients informed as to laws potentially affecting their business or industry, there might be a lesson worth noting here. Information overload affects us all; and it is going to get worse. Lawyers who can "every day [deliver] a fast, sharp, informed read on important issues," will offer clients a real benefit by serving as information filters, adding value in the form of their subject matter expertise along the way.
Though not run by lawyers, BoardBuzz is a great "blawg" example for lawyers to consider. BoardBuzz not only provides a valuable service to NSBA members in its daily dose of School Law and Regulation developments, it provides a marketing tool for NSBA to gain new members.