Tuesday, October 14, 2003 1:34 PM
Perseus Research recently released a white paper entitled, "
The Blogging Iceberg - Of 4.12 Million Hosted Weblogs, Most Little Seen, Quickly Abandoned," which offers some interesting findings resulting from a survey of weblogs that it conducted this year. Perhaps not surprisingly, the survey points to the challenge of keeping a weblog 'live' for the long haul. The reality is that most weblogs die a fairly quick death.
The survey also suggests that at some level, weblogs are a fad. I don't disagree with this assessment. Indeed, the fad aspects of the blogosphere are to be expected and don't really alter the long-term potential of weblogs as news, information and business communication mediums.
Ultimately, for those who are interested in finding workable business models within the blogosphere, there is value in reading what the critics, naysayers and commentators have to say. Exposing weblog weaknesses and flaws can only help in strengthening the underlying product, while hopefully improving long-term blogosphere prospects along the way.
Links: