Wednesday, September 03, 2003 12:25 PM
Looking for examples of the role a blawg can play in marketing the expertise of the author? Here is a good one...
Reporter Margo Kingston of the Sydney Morning Herald Online was writing a story about a political battle taking place in Australia (and the legal ramifications of that battle).
In researching her story, "[w]ebdiarist Jozef Imrich alerted [her] to a piece by Ken Parish, a law lecturer at the Northern Territory University who thinks Abbott could be in hot legal water. Here's an extract from the piece on his weblog troppoarmadillo..." Ms. Kingston's story goes on to directly quote Mr. Parish's blawg.
My own sense is that this chain of events is one which will be repeated time and time again with other reporters and other blawgs. The world wide web is already a key research resource and will only continue to grow as search engines become more efficient in connecting users to the information they seek.
From a marketing perspective, subject matter experts who maintain a blawg are simply giving a wide and diverse audience of researchers, students, and yes, reporters, another way to discover them and their opinions. Most attorneys are actively seeking ways to get their names and legal opinions into the media; it is good for business. As the example above shows, a blawg can simply serve as an other method to achieve this goal.
Read the article noted above here.
Read Ken Parish's blawg here.