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Sunday, July 20, 2008

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Blawg's Blog

Four Purposes for Blawgs?

In reading through the host of articles concerning the growth of weblogs over the last few years, I am struck by the continuing theme of individuals searching for ways to integrate the weblog concept into a business model and purpose. In the legal vertical at this point, there appear to be at least four distinct categories of potential uses for the all of the content generated by the blawg community.
  1. Research
  2. Gaining New Clients
  3. Supporting Existing Clients
  4. Marketing Lawyer Expertise
Purpose 1: Research

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